South Bend Chocolate Cafe
This billboard demonstrates an advertisement for South Bend Chocolate Cafe. The goal of this project was to demonstrate effective advertisement with signage principles in place.
Project Overview
South Bend Chocolate Cafe is a small business in South Bend, Indiana. They sell chocolates, candies, small breakfast foods, and specialty beverages. South Bend Chocolate Cafe has a few locations throughout the South Bend metropolitian area.
The project idea was to make a billboard for a small local business that currently does not frequently have billboards. This was created using the Adobe Suite. The billboard's goal is to be read from a distance and short content to be read quickly. Billboards are commonly placed along highways, so a billboard with large text and contrasting colors will be able to be read while driving.
This South Bend Chocolate Cafe billboard was created around Valentine's Day, which explains the heart chocolates. On the Billboard, there is a hierarchy with the main text, then the logo, and then the address.